Hair Care International Congress
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Global trends in hair care

17:30
Mar Casquet / Marketing & Sales Manager at cosmeticsinMind  

For thousands of years the human being has manipulated the hair for aesthetic reasons. When we meet someone, the first thing we look at is in their hair and clothing. Hair influences our personality, our environment and even our habits. Hair gives us security, rejuvenates and beautifies us. Hair has always been a symbol of social classes. We are in a hipster, restless, creative world that turns opportunities into trends and trends into needs. Society, geography, age, environment, origin, diversity, practicality, and customization are vectors that influence hair care trends. With our eyes fixed on the future of the planet, hair cosmetics become aware of itself in order to improve steadily, without stopping.

@ Organized by Beauty Cluster Barcelona