Nowadays, hair care is an essential part of one’s self-care routine. To take the most of this situation, companies have to be able to detect emerging markets and new opportunities in this sector. In this talk, we will point out some numeric data from Euromonitor about different international markets related to this category, shifting from past growth rates to future growth rate predictions. What’s more, we will focus on three fast-growing markets that will be key in the coming years.